Ads that Click to WhatsApp

April 2, 2024

Ads that Click to WhatsApp

Every business is trying to make their digital advertising budget go further and become more effective. With the evolution of social media platforms, messaging apps, and smartphones, staying connected has become second nature. Among these platforms, WhatsApp stands out as a ubiquitous messaging application, used by billions worldwide for personal and business communications alike. Leveraging this trend, businesses are now capitalizing on the popularity of WhatsApp through a novel advertising strategy: ads that click to WhatsApp. Unlike most digital ads that direct customers to a website or dedicated landing page, click to WhatsApp opens a conversation with the customer and can automate any campaign.

The Power of WhatsApp in Communication

WhatsApp has solidified its position as the leading messaging apps globally. Its user-friendly interface, end-to-end encryption, and cross-platform (iOS, Android, Browser etc.) compatibility have made it a preferred choice for individuals and businesses alike. With over 2 billion users, WhatsApp offers a vast reach that businesses can tap into for customer engagement and marketing purposes.

Enter Ads that Click to WhatsApp

Ads that click to WhatsApp represent a fusion of traditional advertising with the ease and immediacy of WhatsApp messaging – open a conversation with your customers. This innovative advertising format allows businesses to seamlessly transition potential customers from viewing an ad to initiating a conversation on WhatsApp with just a single click. Instead of redirecting users to a website or landing page, these ads facilitate direct communication between businesses and customers, streamlining the conversion process by launching a WhatsApp conversation.

Why Ads that Click to WhatsApp?

1. Personalized Engagement: WhatsApp offers a more personalized and intimate communication channel compared to traditional advertising mediums. By connecting with customers on a platform they already use for personal conversations, businesses can establish a deeper connection and foster trust.

2. Instant Communication: Unlike email or phone calls, WhatsApp messages are delivered instantly and are more likely to be read promptly. This real-time communication enables businesses to address customer inquiries, provide support, and close deals faster.

3. Cost-Effective: With ads that click to WhatsApp, businesses can minimize advertising costs associated with website development, hosting, and maintenance. By directing traffic straight to WhatsApp, they can streamline the conversion process and potentially reduce advertising spend.  

4. META Ads offer 72 hours free WhatsApp: When a Business communicates to a customer using a WhatsApp business platform, META charges for a 24-hour conversation based on a template (marketing, authentication, service, utility), see META pricing here.

5. Higher Conversion Rates: By eliminating the need for users to navigate through multiple web pages or forms, ads that click to WhatsApp reduce friction in the conversion journey. This simplicity can lead to higher conversion rates as users are more likely to engage with businesses directly on WhatsApp.

Implementing Ads that Click to WhatsApp

Implementing ads that click to WhatsApp is straightforward, thanks to the advertising tools provided by Facebook, which owns WhatsApp. Businesses can create these ads using Facebook Ads Manager and choose "Send WhatsApp Message" as the desired action. They can then customize the ad creative, targeting criteria, and budget to reach their desired audience.

These ads are very similar to Click to Landing Page in the ad setup as a Click to WhatsApp is a HTTPs URL, called a Wa.Me link (see Payemoji example You can enter in any text string to direct to specific campaigns like ‘spring special,’ ‘two-for-one’ etc.  

Normally the business would use a WhatsApp business platform such as Payemoji’s to create the campaign and integrate into the IT & CRMs systems. Businesses can use native product catalogues within WhatsApp for easier conversion as the customer does not have to leave WhatsApp. WhatsApp flows can also be used to encode any customer journey or request details (e.g. an insurance quote).

The Future of Customer Engagement

As businesses continue to prioritize customer engagement and personalized interactions, ads that click to WhatsApp are poised to play a significant role in the future of advertising. By leveraging the widespread popularity of WhatsApp and its seamless messaging capabilities, businesses can forge stronger connections with their audience and drive meaningful conversations that lead to conversions. As consumer preferences continue to evolve, embracing innovative advertising formats like ads that click to WhatsApp will be essential for staying ahead in today's competitive landscape.

How much will Click to WhatsApp ads cost?

Payemoji have developed an ROI calculator that you can simulate the costs of Click to WhatsApp ads (see here). Here is an example (prices all Euros). You can input any scenario you like that suits your business.

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Sounds Interesting – Get in touch now.

We would love to chat with you about how your business could benefit from OMNI channel messaging and WhatsApp business platform with 4X conversion. Get in touch with us at and we will schedule a call.

So go ahead and join the conversation by taking advantage of the 23 hours that consumers spend per week on their Messaging Apps and use that to grow your Business.

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