WhatsApp Business Platform Features for Notifications that people SEE and OPEN

November 21, 2023

The way businesses communicate and notify customers is changing. Existing methods used by businesses need to be continuously reviewed and assessed. Many communication channels have concerns e.g., SMS = Fraud, Email = Junk mail, Voice = Calls Screened, Mobile App = Muted Notifications. The following table summarizes the good and bad of each channel. Business Messaging apps like WhatsApp have a lot of positives as can be seen with 98% Message Open rate, 45-60% Click-through Rate and 4X conversion of email and SMS.



The Good

The Bad


Device Coverage, Real-time

Screened calls, Nuisance calls, no verified sender, no rich media, limited interactive


Device Coverage, Cheap

Fraud, Spam, No Verified Sender, limited, rich media, limited interactive, 15% open rates, poor click through rates


Device Coverage, 98% Open Rates

Fraud, Spam, No Verified Sender, text Only, no rich media, limited interactive, can be costly, poor click through rates

Mobile App

Real-time, Rich Media, Interactive

Android/iOS versions, Must Download, Muted Notifications

Business Messaging

Device Coverage, 98% Open Rates, No App to download, Interactive, Verified Sender, Interactive CTA, Rich Media, up to 60% click through.

Cost considerations for some use cases, channels.


In the dynamic landscape of modern business, effective communication is key to success. With the advent of business messaging apps like WhatsApp Business, businesses now have a powerful tool at their disposal for seamless communication and efficient notifications. In this blog post, we will delve into the various features that WhatsApp Business offers for notifications, helping businesses stay connected with their audience in real-time.

1. Instant Messaging: The Power of Real-Time Communication

WhatsApp Business allows businesses to send instant messages to their customers. This feature is particularly valuable for time-sensitive notifications such as order confirmations, appointment reminders, or shipping updates. Real-time communication ensures that customers are promptly informed, leading to improved customer satisfaction and loyalty.  

2. Broadcast Lists: Reach Your Audience at Scale

One of the standout features of WhatsApp Business is the ability to create broadcast lists. This allows businesses to send notifications to multiple contacts at once, without the need for a group chat. Whether it is a flash sale announcement or a product launch, broadcast lists enable businesses to efficiently reach a large audience while maintaining a personalized touch. These notifications can be sent in bulk from a WhatsApp business platform to ‘Opt-In’ customers. Customers at any time can unsubscribe or stop receiving updates.

3. Automated Responses: Enhancing Customer Support

WhatsApp Business supports automated responses using message chatbots. This feature is invaluable for handling frequently asked questions or providing instant responses outside of regular business hours. Businesses can set up predefined messages to address customer inquiries, ensuring that their audience receives timely information even when human resources are limited.

4. Labels and Tags: Organizing Your Conversations

To streamline communication, WhatsApp Business allows businesses to label and tag their conversations. This feature is particularly useful for categorizing notifications, making it easier to track and manage customer interactions. Labels like "New Order," "Payment Pending," or "Shipped" can help businesses stay organized and respond more effectively to customer queries.

5. Status Updates: Share Timely Information

WhatsApp's status feature is not just for personal use; businesses can leverage it to share updates with their audience. Whether it's announcing a new product, promoting a sale, or sharing behind-the-scenes glimpses, businesses can use status updates to keep their customers informed and engaged.

6. Security and Privacy: Building Trust with End-to-End Encryption

WhatsApp Business prioritizes the security and privacy of user data with end-to-end encryption. This ensures that all messages, including notifications, are secure and can only be accessed by the intended recipient. This commitment to privacy helps build trust with customers, a crucial aspect of any successful business.

7. Safe Communication with Verified Sender (Business Tick)

You can’t have effective communication with customers unless they believe it is your business and not someone impersonating your business. One of the reasons that SMS fraud is so successful is because there is no verified sender, and SMS fraudsters can trick the end users into thinking they are communicating with a trusted brand. This is not possible with business messaging such as WhatsApp Business. As part of the WhatsApp business setup, there is a rigorous verification check and to get the trusted green tick requires further validation checks.


In a fast-paced business environment, staying connected with customers is paramount. WhatsApp Business platform, with its robust features for notifications, provides businesses with a versatile platform for real-time communication, customer support, and marketing. By leveraging these features effectively with a trusted partner such as Payemoji, businesses can enhance their brand image, build customer loyalty, and drive success in the digital era. As the business landscape continues to evolve, embracing innovative communication tools like WhatsApp Business is essential for staying ahead of the curve.

Sounds Interesting – Get in touch now.

We would love to chat with you about how your business could benefit from OMNI channel messaging and WhatsApp business platform with 4X conversion. Get in touch with us at sales@payemoji.com and we will schedule a call.

So go ahead and join the conversation by taking advantage of the 23 hours that consumers spend per week on their Messaging Apps and use that to grow your Business.

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