Recruiters grow sales with WhatsApp Business

In a previous blog we wrote how recruiters can use WhatsApp Business to improve candidate engagement and automate recruitment workflows (read WhatsApp my Recruiter here). In this blog we will focus on areas where recruitment firms can grow sales and make money from WhatsApp Business. Read more.

WhatsApp to engage new clients more effectively.

WhatsApp has 2 billion users and is literally on everyone’s phone. The average open rate of 98% for WhatsApp messaging as compared to average open rate for email of 12% - 40%, means that client engagement through messaging will be seen and opened. Another interesting statistic is the response rate is 5x faster when using WhatsApp Business as compared with email.

‘71% of people surveyed want to speak to companies in real time.’ Source salesforce

Many recruitment firms have a contact us form or a web chat on their website. However, people want a quicker response time with a personalised interaction, and this leads to higher customer satisfaction. Recruiters should look to have a WhatsApp message concierge on all their digital assets (e.g., website, LinkedIn, social media) and this can be used to gather your new prospects information and then opening a conversation on the client’s phone. Follow up is far easier with 98% open rates, with no emails ending up in the junk folder or calling from an unknown number which is screened.

When prospective clients disengage, WhatsApp business can help you send automated and personalized reminders for an effective way to re-engage clients. Also, WhatsApp business platforms like Payemoji offer a unified inbox to allow staff to follow up with a more human touch and re-ignite the conversations.

Recruitment value added services.

Offer your clients additional value-added services that are a breeze to implement and require no technical requirements on your business.

Job Postings and Job Alerts: Recruiters can use their favorite job posting boards such as Indeed, LinkedIn etc. and can supplement this with the recruiters broadcast lists of candidates that have registered to be notified of job notices. Now is the time to build up lists of potential candidates, getting them to Opt-in to receive job updates and send targeted messages to individuals who have opted in to receive job updates. Recruiters can charge companies for posting their job openings and reaching a wider audience e.g., charge per candidate notified.

Resume Submission and Pre-screening: Recruiters can allow candidates to submit their resumes and other application materials through WhatsApp. Recruiters can create automated pre-screening journeys and follow ups in WhatsApp and offloading the pre-screening from their clients. Recruiters can charge companies a fee for this service per job screening.

Interview Scheduling: Trying to align interviewers and interviewees and setup times is a major headache for businesses. Recruiters can use WhatsApp to schedule interviews with candidates and use online booking. Recruiters can send automated reminders and confirmations, reducing no-shows and saving time. Recruiters can charge clients a convenience fee for this service.

Consulting and Career Advice: Recruiters can offer consulting services to job seekers, providing personalized career advice and tips on resume building, interview skills, and job search strategies. Through the message concierge, candidates can request a session with recruiters for advice. Recruiters can charge a fee for these consultation services conducted over WhatsApp business.

Training and Workshops: Recruiters can host training sessions and workshops related to job hunting skills, professional development, and industry-specific knowledge. These sessions can be scheduled through WhatsApp or broadcasts chats. Candidates can pay a fee to attend these sessions, and in return get notifications for new postings. Additionally, this can build up the recruiters broadcast lists of candidates.

Recruitment Advertising: Recruiters can offer advertising services to companies looking to promote their employer brand or specific job openings. They can create engaging multimedia content (such as videos and infographics) to attract candidates. Recruiters can charge a fee for designing and promoting these advertisements on WhatsApp business.

Premium Subscription Services: Recruiters can offer premium subscription services to job seekers, providing exclusive access to job listings, career resources, and networking opportunities. Subscribers can pay a monthly or yearly fee to access these premium services on WhatsApp.

Referral Programs: Recruiters can establish referral programs where existing candidates or employees can refer potential candidates through WhatsApp business. Through the message concierge, it’s easy for candidates to refer a friend. Recruiters can offer incentives or commissions for successful hires made through these referrals.

Language and Skill Assessment: Recruiters can provide language proficiency and skill assessment services to candidates through WhatsApp Businesses. They can send language proficiency tests, or interactive challenges to assess candidates' abilities. Recruiters can charge a fee for these assessment services.

The beauty of WhatsApp for adding these services is that it’s very easy to automate any workflow and offer a message concierge for a fraction of the costs of web based or mobile app. As WhatsApp works across every Android, iOS and PC with a browser, there is a single cost for introducing it cross any device in a mobile friendly solution.

Try our Payemoji recruitment demo.

The best way to see how this works is through a simple demo video, please see an example for a recruitment agency using our Payemoji platform. Or you can WhatsApp ‘Hi’ to +447457403738

‍Payemoji OMNI Channel and WhatsApp Business Platform

With Payemoji's OMNI Channel and WhatsApp Messaging Platform, recruiters can engage candidates 24x7 on their favorite messenger app, automate any recruitment workflow, provide VIP-level service through a shared inbox, and keep your ATS system always updated with the latest conversations. Our service also works cross platform e.g., web, social, iOS, android, laptop etc. and no technical skills are required to setup. Also, any recruitment journey can be automated and synchronized with the ATS system of the recruiters.

Figure: The differences between Payemoji platform versus 1:1 chat

Every recruitment business using the WhatsApp business service will get:

• Candidate Engagement: A local mobile number(s) for the business, a QR code, a website widget
• A 24x7 message chatbot to engage with candidates, customised to their business.
• Customised workflows to handle common tasks e.g., candidate screening.
• Integrations to Recruiters ATS
• Shared Inbox where all recruiters can see conversations with candidates and conversation history.

• Appointment booking to allow candidates to book interview appointments.

Sounds Interesting – Get in touch now.

We would love to chat with you about your recruitment needs and how Payemoji can help your business engage candidates. Get in touch with us at sales@payemoji.com and we will schedule a call.

So go ahead and join the conversation by taking advantage of the 23 hours that consumers spend per week on their Messaging Apps and use that to grow your Business.

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